Workflow automation, CRM architecture, and lead infrastructure for teams that have outgrown spreadsheets and Zapier. Self-taught, hands-on, and obsessed with the unsexy plumbing that actually moves the needle.
Marketing Operations & Automation Specialist · n8n · GoHighLevel · Airtable · Vapi · Available for full-time remote roles.
End-to-end outbound infrastructure across 96+ sending mailboxes and multiple secondary domains. Domain provisioning, DNS authentication (SPF/DKIM/DMARC), Instantly warmup management, and reply routing into GoHighLevel.
The differentiator: an AI chat agent that handled all reply triage — no sales calls, no booking links. The agent qualified inbound interest in real time, routed hot leads directly to a contract and checkout flow, and pushed tire-kickers into a long-form nurture sequence. The entire funnel ran async: prospect replies → agent qualifies → routed to outcome.
The contract side was equally hands-off: webhook intake, dynamic HTML-to-PDF contract generation via html2pdf.app, signature capture, and CRM record creation — eliminating manual contract handling entirely.
Built and deployed an AI voice agent on Vapi orchestrated through n8n and integrated with GoHighLevel — well before voice AI hit mainstream adoption. The agent qualified inbound leads, handled callback scheduling, and pushed structured call data into the CRM. Required navigating a complex Vapi · n8n · GHL integration including webhook routing, real-time call event handling, and call disposition logic.
Designed a multi-stage re-engagement sequence in GoHighLevel for businesses sitting on thousands of unworked leads. Conditional branching on response, custom field updates to track engagement state, automatic pipeline stage progression, and reply routing to a sales rep. Surfaces warm conversations from previously dead lists without manual outreach.
Built a multi-stage n8n workflow that ingests scraped business data from Apify, normalizes and deduplicates records into Airtable, validates email deliverability through a self-hosted Reacher instance (replacing paid MillionVerifier API calls), applies segmentation logic for industry and geography, then pushes qualified contacts directly into Instantly campaigns. Cost-per-lead reporting and campaign attribution feed back into Airtable for ongoing optimization.
When off-the-shelf tools didn't fit, I built my own. Focus OS tracks work sessions, pay rates, and per-platform earnings with bidirectional Airtable sync. Budget OS handles personal finance with income, expenses, goals, and AI-powered insights. Shotcaller is an Airtable-backed creative production tool. All single-file HTML apps with Supabase (Postgres + auth) backends.
Self-hosted n8n via Docker for full control over workflows, credentials, and execution environment. Manages instance configuration, environment variables, container resets, and version updates from terminal. Avoids the per-execution costs and rate limits of n8n Cloud while keeping workflow data in-house.
Every workflow starts as a diagram, not a node. Trigger, data shape, branches, error states. Building without a map produces fragile spaghetti.
APIs go down. Webhooks misfire. Data arrives malformed. Every workflow has explicit error branches, retries, and alerts — not silent failures.
Workflows should be safe to run twice. Check for existing records before creating, and design data models that survive re-runs without duplication.
Sticky notes inside n8n, plus an external doc explaining business logic, dependencies, and credentials. Future-me always thanks past-me.
I spent fifteen years in hospitality before I ever touched a webhook. That background turned out to matter more than I expected — the operators who run good restaurants think in systems, edge cases, and recovery procedures, which is exactly what good automation requires.
I started building automations in early 2024 because I needed them for my own work — lead generation, contract handling, follow-up sequences. The deeper I went, the clearer it became that this was the work I actually wanted to do full-time. The building itself, not the business around it.
Growth Guerillas LLC is the entity I've been building under for the last two years. It's been the testing ground for everything on this site: real systems, real campaigns, real data. I'm not a YouTube tutorial graduate — I run production workflows daily and debug them when they break at 11 PM.
Right now I'm looking for full-time operations or automation roles at companies that take their systems seriously. If that's you, the fastest way to know if there's a fit is to talk.
Background, work style, and how I think about building. The shorter, more personal version — useful before an interview.
Meet Ronda Simmons →